Reputation Engineering: Building Stakeholder Trust in the Age of AI - SME Annual Meeting 2026

AI is already changing how mining companies are seen, judged, and trusted. This paper discusses “reputation engineering,” a structured way to build trust in a world where AI systems summarize and evaluate everything a company says publicly. Using mining examples, emerging AI search trends, and real communication work, the paper explains why the next 12–18 months are a crucial window for action. It also provides a practical framework to help mining companies improve their visibility, accuracy, and consistency across both human and machine channels.