Niche Marketing Of Industrial Minerals: An Oklahoma Company's 22-Year History ? Introduction

The principals of McCabe Industrial Minerals, Inc., have been involved in the mining, processing, and marketing of nonmetallic minerals for more than 40 years. In addition to marketing nonmetallic minerals produced by other companies, McCabe Minerals owns and operates three plants that produce headlap-roofing granules, with 25 employees and annual sales approaching $6 million. During its 22 years of operation, the company has developed many different markets, and a list of factors that is used in making our marketing and feasibility studies. These criteria (Table 1) are used extensively by the company in all of its projects, and we present this and other data about the company in this brief report. HISTORY OF THE COMPANY A brief outline of the history of McCabe Industrial Minerals follows: I. McCabe Industrial Minerals, Inc. (Formerly McCabe-Woody & Co.). A. Founders: 1. Henry F. McCabe (experience): a. Heart of Texas Sand Co., Brady, Texas (1959-67) b. Delta Mining, Mill Creek, Oklahoma (1967-76) 2. A. H. Woody (experience): a. Heart of Texas Sand Co., Brady, Texas (1961-65) b. Featherlite Corp.-Light-weight aggregate