Lead and Zinc Marketing: Something Old, SomethSng New, Something Profitable

Technical modification of traditional zinc- and lead-based products is moving the metals into diversification is particularly apparent in two areas. The evolution of diverse types of heavy-duty vehicles that employ lead acid batteries. and The development of Galfan™ -- a zinc / 5% aluminum/mischmetal coating alloy designed to provided zinc-coated anti-corrosion protection in applications that are not well suited to traditional galvanizing. Because any product breakthrough must be accompanied by advancement and customer oriented thinking at every step in the chain of production and distribution, a concerted effort is required for market evolution to live up to its potential. As such, all those involved in the metals industries should not only track the progress made by technical and marketing innovations, they must participate as much as possible in their development and promotion.