Importance Of Marketing Studies In Industrial Minerals Development

There are thousands of industrial minerals occurrences in the world. The existence or nonexistence of a market for the minerals from these deposits dictates whether or not they will be developed. Therefore, a market srudy is an integral part of the evaluation and development of an industrial minerals property. Some of the factors to be considered in a valid market study are: Supply & Demand; Transportation; Specifications; Competition; Substitutes E Alternatives; Price and Market Structure. Of these, Transportation and Specifications are of particular importance to market evaluations in the field of industrial minerals. The market researcher, working closely with technical personnel in geology, mining and processing, can determine the technical and economic acceptability of the product to be produced from the prospective property and can often create areas of opportunity for marketing of industrial minerals.