Dynamite Daze

I attended a funeral in West Monroe, Louisiana, for one of the best powder peddlers I’ve ever known. He started work in 1948 for Dixie Dynamite, a seismograph explosive distributor. His first job was as a truck driver, then magazine keeper and then sales re p re s e n t a t i v e . When Dixie Dynamite quit, he acted as an explosives sales agent for sometime before moving on to Kansas to be a sales rep for a distributor there. We called him the “ragin cajun” long before James Carville came on the national scene messing up things. While he was born in G e o rgia, he was a Cajun at heart. I don’t believe the old saying, “Build a better mousetrap and the world will beat a path to your door.” To me, the best products in the world need to be sold. Two examples of this are the Beta system for TV and the Apple Macintosh computers. Beta is the best system but VHS took over because the Beta people fell down on the selling job. Windows 98 is Macintosh ‘86 but again the engineers were not salesmen. Marion “Johnny” Johnson who was buried only about a half mile from his first magazine site proved that good selling is good citizenship. He could have sold any firstclass product, for he wouldn’t tolerate inferior items, and made a successful career of it, but he chose dynamite and the industry benefited from his talents.