Culture, a pillar in your sustainability initiatives (Arias)

The role of our industry is essential to future societal needs and to set the foundation for a better world, it?s important to built trust and relationships inside your global team, within communities and together with stakeholders. The objective of this paper is to raise awareness of the importance of including “culture” as one of the four pillars of sustainability and to highlight the disjointed nature of the existing concept of sustainability and the goal of that concept. In other words, the conflicting propositions between the western beliefs that set the foundation of the sustainability concept and the eastern beliefs that aims to have sustainability as an end result. The incorporation of “culture” aims to find a balance, which unites these opposite perspectives to result in a more harmonious solution for society.