Crisis Management and Communications Preparing for the Unexpected

Definition Of A Crisis Crisis \kri-ses:\ An unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse (Webster's New Collegiate dictionary) An event or set of circumstances that could significantly affect a company?s ability to carry out its business, damage a company?s reputation and/or threatens the health, safety and well-being of employees, the community or the public at large You?re Having A Crisis When... . The emergency poses a significant threat to the public or employees . The emergency situation provokes government scrutiny . The company no longer has full control of the situation . The situation has created significant regional, national or international media interest . The corporation?s reputation may be damaged or there is a threat to the bottom line or share value