Attracting and Engaging the New Generations: An ISEE Student Chapter Case Study

In the past decades, a technological explosion has caused generational shifts. First, millennials experienced a technological shift to computers and cellphones. Next, Generation Z experienced a shift to smart phones and social media. These two generations are immersed in technology and are accustomed to constant connectivity. How do the extractive and construction industries gain the interest of younger generations and integrate them into the industry?