Attracting and Engaging the New Generations: An ISEE Student Chapter Case Study

In the past decades, a technological explosion has caused generational shifts. First, millennials experienced a technological shift to computers and cellphones. Next, Generation Z experienced a shift to smart phones and social media. These two generations are immersed in technology and are accustomed to constant connectivity. How do the extractive and construction industries gain the interest of younger generations and integrate them into the industry? The Virginia Tech Student Chapter of the International Society of Explosives Engineers handled this same issue with its recruitment efforts and event planning from 2017-2019. The first critical component of integrating Generation Z college students into the extractive industries is clear and frequent communication via email. Next, Generation Z often values the motivation behind work when choosing a career, so advertising technological advancements, benefits, and ways people can contribute to improving the industry also helps attract young generations. Similarly, advertising opportunities for people to work outside with their hands, travel, and secure stable careers can attract students. At Virginia Tech, the most effective way to attract and maintain the interest of students in extractive industries is to put the students in the field. Field trips to mines and factories experienced the most stable attendance and highest survey reviews of all other chapter events. Guest presentations from industry professionals were often well attended, but attendance tapered off as the academic year progressed and students grew busier. Periodic trips throughout the year maintained student engagement and often supplemented their curriculum. The student chapter was relatively successful in attracting students, but it struggled to maintain attendance levels in the latter portion of the academic year. In the future, the industry can increase its recruitment of Generation Z and Millennials into the workforce by working more closely with university programs to provide resources and opportunities for hands-on experiences for students.