A Topographical Map of the Innovation Landscape

Key to successful innovation, whether at organization, industry or national level, is the alignment and utilization of resources in the most appropriate and efficient way. Innovation needs to be directed strategically, and it needs to be auditable in a systematic and integrated fashion. In the light of these considerations, this paper describes the construction and use of a topographical map of the innovation landscape. The purpose of the map is to provide a holistic view of the key factors that enable innovation (the so-called ’landmarks’), how well they are aligned to support a particular type/nature of innovation in the organization, and to identify possible gaps. The significance (importance) and height (performance) of the landmarks in supporting and enabling innovation within the organization is determined by means of a selfappraisal audit. The topography of the landscape derived thus is subsequently interpreted in terms of the organization’s particular innovation strategy and environmental context. The application of the Innovation Landscape Methodology is illustrated in a number of organizations within the Mining and Minerals Industry of South Africa. Important observations and conclusions regarding the strategic alignment of enabler strengths within these organizations are made.