A Topographical Map of the Innovation Landscape (ABSTRACT PAGE)

"Key to successful innovation, whether at organization, industry or national level, is the alignment and utilization of resources in the most appropriate and efficient way. Innovation needs to be directed strategically, and it needs to be auditable in a systematic and integrated fashion. In the light of these considerations, this paper describes the construction and use of a topographical map of the innovation landscape of an organization. The purpose of the map is to provide a holistic view of the key factors that enable innovation (the so-called 'landmarks'), how well they are aligned to support a particular type/nature of innovation in the organization (e.g. radical vs. incremental innovation), and to identify possible gaps between actual and sought performance.The landscape covers four domains that influence innovation - the attributes of the individual, the organizational context in which he/she functions, the business environment (the market / industry in which the organization is operating) and the external environment. The significance (importance) and height (performance) of the landmarks in supporting and enabling innovation within the organization is determined by means of a self-appraisal audit. The topography of the landscape derived thus is subsequently interpreted in terms of the organization's particular innovation strategy and environmental context."