7.3 Alternative Strategy For Effective Computer Use

John Ferguson of Phelps Dodge provides us with a case study of how his company approaches its computing and hardware decisions. Senior management is the target audience for this contribution which discusses computer employment strategy at Phelps Dodge and how it may differ from the practices followed by other companies. The computer professional is well advised to read this subsection also to gain insight into the way in which management looks at computers in support of company operations. The following pages take us through a progression of developments and expectations brought about by the computer: the tremendous versatility of this new tool and its swift development; the widespread changes and problems it introduced; the new and revolutionary management theories it prompted and the widely supported centralized service concept it introduced to information processing. It continues with a discussion of Phelps Dodge's early experience, its ,operating environment, and its strategy development-attention to operating units and later headquarters with stress on service needs of users. It concludes that for computing to be effective it must fit in with the bay in which the company operates and must be sensitive to the needs of the people it serves.