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Using the philosophy that 'change cannot be introduced through memos-you have to get people emotionallyinvolved', SRK's Environmental Group in South Africa is helping clients communicate their environmental management objectives more effectively through the powerful medium of interactive industrial theatre. Existing and pending environmental legislation, international pressures, and growing awareness of the environment have led South African industry to the point where responsible care, for both the environment and the health and safety of those affected by the activities of an industry, is now a focus of management policies. |